Direct Mail

• is the largest media spend in Australia
• is the most accepted medium
• is the fastest growing medium
• penetrates every home and business
• controls the frequency of exposure

More Facts

• 74% of consumers prefer unaddressed
  advertising mail
• 58% of consumers say it influences
  their buying decision
• 57% of males and 55% of females
  purchase as a result of receiving it

Highest ROI comparison experiences

Consumer Feedback

Consumer feedback regarding promotional mail received over a 4 week period