Graphic Design
Possibly the most important aspect of an entire marketing campaign is the design of the marketing material and the message on it.
Many people believe that if you just print any old thing with your phone number on it and it says what you do or what you are selling then that should be enough to bring in the customers. Not true. In fact it is absolutely False.
Customers, buyers, clients, etc are far more discerning these days. There are so many options to choose from – no one has a monopoly on anything anymore so whatever you are selling you are competing against a range of other businesses selling the same thing.
So to make your business stand out and look different you must invest in designing something that is creative and makes people stop and want to read.
For example, one of our clients was advertising her organic Vietnamese restaurant. She designed a menu/brochure on recycled paper and had it folded into itself like a little puzzle. Then she had us deliver it with a set of chop sticks which she requested were put into the letterbox with the chopsticks sticking out. GDR followed her instructions and because her item was so unique and quirky, the uptake and retention of her menus was phenomenal.
The phone did not stop ringing and four months later she has not had to undertake any further marketing campaigns because the majority of people have kept the menu and just remembered the name. It was an outstanding success with unprecedented results.
At GDR we want all our customers to have the same experience of success but you must be willing to see the value in proper Design.
We can guide and advise you and we would only be too happy to see your business thrive with such a great response.
CALL: 1800 657 797
Email: inquiries@gdrdistribuitons.com.au |